How to Integrate MeasureSquare CRM with QuickBooks?

• 02 December 2025
• QuickBooks
• Written by George Dockrell

MeasureSquare is a comprehensive business management platform designed to meet the unique needs of the flooring industry. Since its inception in 2011, MeasureSquare has evolved from a mobile-first measuring and estimating tool into a robust suite of solutions that help flooring businesses streamline their operations. Initially focused on enabling contractors to create accurate floor plans and generate on-site quotes, the platform has expanded to include customer relationship management (CRM), project management, and advanced estimating capabilities.

At the core of MeasureSquare’s offering is its CRM solution, which is specifically tailored to flooring businesses. Unlike generic CRM tools, MeasureSquare CRM is deeply integrated with the company’s estimating and project management functionalities, ensuring a seamless flow of information from lead acquisition to project completion. With features such as lead and contact management, opportunity tracking, and powerful reporting tools, businesses can efficiently manage their sales pipeline and project timelines. Additionally, MeasureSquare’s cloud-based accessibility and mobile-friendly interface provide flexibility for teams working on-site or in the office.

To further enhance business efficiency, MeasureSquare offers integration with QuickBooks, enabling users to synchronize their project estimates directly with the accounting software. This integration simplifies financial management by eliminating manual data entry, reducing errors, and ensuring that project costs and revenue are accurately reflected in QuickBooks.

Benefits of Integrating MeasureSquare CRM with QuickBooks

The following points highlight the benefits of integrating your CRM application with the widely used accounting application, QuickBooks.

• Automatically transfer customer details, project estimates, and sales data from MeasureSquare CRM to QuickBooks without manual input.
• Reduce data entry errors and save time by eliminating duplicate entries across platforms.
• Ensure consistency and accuracy in financial records by synchronizing data between MeasureSquare and QuickBooks.
• Gain real-time insights into financial performance with up-to-date data on revenue, expenses, and profitability.
• Make informed business decisions with comprehensive financial reports and accurate forecasting.
• Enhance customer service by providing quick access to project details and financial records in one place.
• Improve operational efficiency by streamlining workflows between sales, project management, and accounting teams.
• Increase productivity by reducing administrative tasks and focusing on business growth initiatives.

By integrating MeasureSquare CRM with QuickBooks, flooring businesses can optimize their operations, minimize errors, and achieve greater financial clarity.

How to Integrate MeasureSquare CRM with QuickBooks?

The steps mentioned below guide users through the process of integrating MeasureSquare CRM with QuickBooks Online. Currently, MeasureSquare only supports integration with QuickBooks Online, and the following steps do not apply to QuickBooks Desktop.

1. Login to your Measuresquare account, click on your profile, and go to Settings.
2. Navigate to Integrations on the left-hand side.
3. Click the button labeled Install to connect your QuickBooks Online account.
4. Use your credentials to authorize the integration.
5. Go to the CRM and open the Deal screen.
6. Create a new deal or open an existing one.
7. Attach a diagram to the deal by clicking ADD next to diagrams and selecting Add existing diagram.
8. Create a quote by clicking Create Quote and reviewing the product quantities, pricing, and customer information.
9. Save the quote and then click the three dots in the upper right, selecting Sync to QuickBooks.
10. Confirm the sync and check for the message indicating the sync was successful.
11. In QuickBooks, go to Bookkeeping and select All Sales.
12. Find the estimate created and click on Edit to review the products, quantities, and pricing imported from MeasureSquare.

Simplify MeasureSquare and QuickBooks Integration with Apps4Rent

Integrating MeasureSquare with QuickBooks can present challenges, especially when configuring settings or troubleshooting unexpected errors. Even minor misconfigurations can lead to discrepancies that require time and effort to resolve. Managing the integration effectively requires a deep understanding of both platforms to ensure a seamless flow of data without interruptions.

Apps4Rent, an Intuit Authorized Hosting Provider, offers the expertise needed to facilitate a smooth MeasureSquare and QuickBooks integration. Our team specializes in QuickBooks hosting solutions and can help eliminate complexities, ensuring accurate data synchronization between the two platforms. In addition to integration support, we provide QuickBooks hosting solutions tailored to meet the needs of flooring businesses. Reach out to our support team via chat, call, or email at any time of the day to discover how we can assist with your MeasureSquare and QuickBooks integration needs.